Inspired by Asian calligraphy, Shu Uemura is introducing a brand new liquid eyeliner–Calligraph:ink–that will be available starting March 2014 at Holt Renfrew, Hudson's Bay & selected Sephora stores or online at shuuemura.ca in Canada. For US, it will be available on shuuemura-usa.com. This liner has a brush tip similar to a calligraphy brush that would allow you to draw lines as thin as 0.5mm to as thick as 2.0mm in a single stroke. Shu Uemura believes the eye is the central element of make up and the heart of beauty. Therefore, they want to create an eyeliner that would make drawing eyeliner easy.
"The most difficult makeup technique is drawing lines, in particular the eye lines. You need to draw precisely on eyelids that are soft and mobile, as well as to express changes in dynamism and texture, just like calligraphy.
Calligraph:ink eyeliner has made drawing lines easy for all, from beginners to professionals. As an Asian expert on eye, Shu Uemura invites you to discover different eye lining techniques for different looks, moods and impact." – Kakuyasu Uchiide, International Artistic Director of Shu Uemura
Calligraph:ink eyeliner has made drawing lines easy for all, from beginners to professionals. As an Asian expert on eye, Shu Uemura invites you to discover different eye lining techniques for different looks, moods and impact." – Kakuyasu Uchiide, International Artistic Director of Shu Uemura
Along with the release of Calligraph:ink, the collection also come with 5 complimentary shades that would emphasize the intense calligraphy black of the liner. No Shu Uemura is complete without false lashes, they are also collaborating with PAPERSELF for the first time to create exclusive designs of paper false lashes to this collection.
- liquid eyeliner refillable applicator (CA $24)
- liquid eyeliner cartridge (CA $22)
- S light beige 815
- ME vermillion 252
- S dark brown 884
- G beige 821
- S medium brown 853
- cupid angel
- love lasts forever
Until next time,
x Rica
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Shu Uemura Calligraph:ink Collection for Spring & Spring 2014 | Beauty News
Inspired by Asian calligraphy, Shu Uemura is introducing a brand new liquid eyeliner– Calligraph:ink –that will be available starting Ma...
January 14, 2014 •
Beauty, Beauty News, Eyeliner, Eyeshadows, False Lashes, Paperself, Shu Uemura, Spring, Summer •
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